Tuesday, November 10, 2009

7:30am –  8:00am:   Registration/Breakfast
8:00am – 12:00pm:  Program 

Seminar Topic
Anatomy of a Strategic Marketing Plan: Cutting to the Core

Do you have confidence in the vitality of your marketing strategy? 
Do you know what components must remain at the heart of your marketing plan? 
Do you have a clear understanding of how to convert marketing strategy into action?
 
Join the Chicago Convention & Tourism Bureau (CCTB) and the Chicago Chapter of the American Marketing Association (Chicago AMA) for this seminar. Leading marketing experts from CDW, ConAgra Foods, DDB, DePaul University and Diners Club International will share their insights and explore the essential components of a healthy marketing plan. You’ll learn how to cut to the core of the planning process and identify those elements your plan cannot live without.
 
In today’s challenging business climate, resources are limited, but expectations remain high.  This seminar will give you the tools to shape and strengthen your marketing plans to outperform - even during tough economic times.
 
At this workshop, you’ll learn to: 

• Build a laser-focused marketing plan
• Incorporate consumer insights into the foundation of a plan
• Balance the marketing mix to align with strategic objectives
• Secure internal buy-in for your plan 

Don’t miss this opportunity to check the vital signs of your marketing plan. 

Pricing
$100 - Member
$140 - Non-member

You may register at the door for an additional $5.00.

All attendees will need to check in at The Mid-America Club security table in the South Lobby of the Aon Building. Please be sure and bring photo identification.

Official Event Suppliers

 
Photography by All Events Photography