Craig Otto
Director, Brand Development
Elliance, Inc.

I love to draw and write and tell stories. But most of all, I love ideas.

For the past 35 years, I've used the power of ideas to transform paper, pixels and data bits into prosperity for lots of high profile clients like Bayer Corporation, Dollar Bank, Duquesne Light, Pittsburgh Paints, National Geographic, Pennsylvania Tourism, and many more.

What I've learned is to never bring a cookie-cutter, been-there-done-that approach to the work. The gold is never on the surface. It's found by digging deeply into the business issues clients are facing, understanding the motivations of their most important stakeholders and turning the core promise of their brand into a cause worth believing in.

I'd like to help you and your team learn how to use words to position, influence and persuade the people who are critical to your growth. I look forward to your joining me for this webinar.

It'll be fun.

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