Reports surface alleging harassment by one of your top staffers…a wealthy donor leaves your nonprofit a financial windfall…an employee is accused of embezzlement…a Plain Dealer reporter is doing a story on one of your clients…a TV camera crew is at the front desk waiting for you...
In today’s world of “gotcha” journalism, incendiary cable news programs, Facebook, Twitter, digital cameras capable of sending hi-def pictures to CNN within minutes and pervasive distrust of institutions and authority, reputational threats can have an immediate and deadly effect on the ability of nonprofits to recover, rebuild and reposition themselves after a crisis.
They say it takes a lifetime to build a reputation -- and only a few seconds to destroy one. With information flying around on internet time, knowing exactly how to handle media calls and visits are critical skills for nonprofit leaders and executive directors.
Join BVU for a hands-on workshop addressing the following topics:
- Interviews as opportunities – controlling the message
- The difference between television, radio and print interviews
- Setting ground rules and making your points
- Dealing with reporters - your rights and theirs
- Dealing with bad news
- Handling “ambush” interviews
BVU accepts online registrations from those paying with credit cards. If you wish to send in a check, please call 216-736-7711 for a registration form.
Registration Fee:
