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Online Marketing Software :: Ennect

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Pittsburgh, PA, November 16, 2010 – Two winners have been announced for full complimentary registration to the 5th Annual Pennsylvania Business Tech Conference which takes place November 18th on Duquesne University’s campus.  The two -- Joseph M. Kubicek, CMC, co-founder of Global Learning Company, and Elizabeth Lynch, education specialist at The Phipps Conservatory -- were randomly selected from those completing the Second Annual Technology Use Survey sponsored by Duquesne University’s Small Business Development Center (SBDC) and Ennect, an emarketing software developer based here.

SBDC’s conference was created in 2005 to help small to medium-sized businesses utilize the latest emarketing practices and information technology tools to drive sales, cut costs, expand outreach and build brands.  The SBDC survey was conducted using Ennect’s Sweeps software to measure the impact and use of technology and online marketing among regional businesses and will enable – for the first time – a year-over-year comparison of local usage trends.
“Last year the survey indicated that organizations in the region were slower to adopt new emarketing technologies,” said Carol Wolicki, director of marketing at Ennect, which compiled the survey results. “According to last year’s survey, only 42% of the region’s organizations had social media marketing strategies in place and only 9% planned a move into social media channels.”
By comparison an Equation Research report at the time showed a social media adoption rate of 59% and a “planning to implement” rate of 28% for small businesses. A separate survey, conducted by Babson Executive Education and Mzinga, across a variety of industries nationwide, reported that 86% had adopted social technologies.
While the drawing has closed, the survey is still open for responses and can be reached by going to: http://elliance.ennectsweeps.com/Participate/ParticipateSurvey.aspx?SId=4262&CId=0
A final report on the findings will be published after the conference. 
To learn about SBDC’s 5th Annual Pennsylvania Business Tech Conference and to see a list of workshops and speakers, click here: http://www.sbdc.duq.edu/paTechConf.asp
See Abu Noaman, CEO and founder of Elliance, speak at the conference. Attend "Why Rank Matters: Securing Top Positions on Google" at 10a.m., Nov. 18: http://www.elliance.com/about/events.aspx.
About the Pennsylvania Business Technology Conference
The Pennsylvania Business Technology Conference is presented annually by Duquense University’s Small Business Development Center. The event features workshops on topics that include social media, search engine marketing, e-commerce, sales, business intelligence, networking and IT management. Bob Evans, senior vice-president and director of InformationWeek's Global CIO business unit, will keynote this year’s conference. 
About Ennect
Ennect™, a division of Elliance®, Inc., develops online marketing tools for small and medium-sized organizations. Ennect Mail, Ennect Survey, Ennect Event and Ennect Sweeps work alone or together to allow marketers to easily create integrated emarketing campaigns, re-use lists, manage opt outs, and effectively measure success. Ennect helps new users to create sophisticated looking web-based emails, event registration and marketing sites, online surveys and sweepstakes contests. To learn more about Ennect, visit www.ennect.com or call 866-435-1212.

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